Questioning Assumptions — The Secret Weapon for Product Sense


Dear Product Leaders, How often do you stop and ask, “What if we’re wrong?” Most of us move through our days assuming we know what’s true—about our users, the market, or the problem we’re solving. But here’s the thing: unchecked assumptions are the silent killers of great products. The best PMs constantly challenge their assumptions, refine their thinking, and stay open to being wrong. In this issue, we’ll show you how to adopt this mindset and use it to uncover insights others miss. 1. Why...

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